Through the years I have noticed that authors make the biggest mistake time and time again. Other types of businesses fall into this same trap.
You can have all the marketing and sales tactics you can ever dream of and that doesn’t work long term.
I know this is not sexy but the fact is it all comes down to the number 1. It’s about making a connection on some kind on a personal level to each person. If you don’t then you will fail. People like D.Wallace Peach and her buddies have figured this out a long time ago.
While I am at it this morning something else has crossed my mind. For those of us who are older, we want to buy things and not be sold things. By the time you reach a certain age, you have heard all the lies and promises.
The night was June 14th, 1982 at around 2: a.m. there was a knock on the front door. That can mean only one thing at that time in the morning that something has happened that all policeman’s families fear. My dad had been shot at work by some glue-sniffing, alcohol bomb-throwing thug. The ” shooting ” simply changed everything in ways none of us expected.
Thankfully my father did survive by about the width of a small hair. It sped up my parents divorce, it created a huge gap between my older brother and myself. I knew dad had to go back to work to face his fears while my brother thought he should simply retired. He did return to work for about another 3 years and then retired. His career lasted 27 years. The fear of losing him never stopped.
However, some good things did happen after the ” shooting”. A woman who my dad had dated in High School came by to see him. After my parent’s divorce, they spent the next 30 years together until his death in 2008. I still speak to her to this very day.
My mother on the other had met a wonderful man who became by a step-father. He was a man of honor and dignity until his death in 2018.
So through all the tragic things that can happen in your life something wonderful can happen.
For many of us, we think that every single second our life is in peril. In some cases that is true but for most it’s not unless it is time for you to go to the great beyond.
While sitting on my back deck this morning and watching birds zip around looking for food this thought came to mind. The bird’s lives are generally in peril all the time. There are times that they can’t find food and knowing if they don’t it’s over.
So as you go through your daily life stop for a second and ponder the idea if your life is in true peril or you just like the adrenaline rush?